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Salon International de l'alimentation (SIAL)

Cap Kunci @SIAL 2025, Paris

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October 19, 2024

EHH Food Industry Sdn Bhd proudly showcased our products at SIAL Paris 2024 — a global stage for food innovation and excellence.
As part of our mission to expand internationally, we presented our flagship brands, Cap Kunci, highlighting the authentic taste of Malaysian noodles to a global audience. The response was overwhelmingly positive, with visitors from across Europe, the Middle East, and Asia showing strong interest in our range.

Event Highlights:

📍 Location: Paris
📅 Dates: 19 - 23 October 2024

🎉 Live Noodle Cooking & Tastings – Our booth became a hotspot as guests queued for a taste of freshly prepared Malaysian-style noodles. The aroma, texture, and unique flavours sparked curiosity and won hearts — proving that great taste knows no borders.

🤝 B2B Engagements – SIAL Paris opened doors to strategic partnerships with importers, distributors, and food service providers. We were honoured to engage in meaningful conversations that pave the way for Cap Kunci and Primo to reach new international markets.

📸 Moments Captured – From live tastings to international networking, every moment at SIAL Paris 2024 was a celebration of food, culture, and connection. Thank you to everyone who stopped by and supported us — the journey continues!

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